FAQ schema and AI search: what still works
FAQ schema will no longer get a rich result from Google. In August 2023 Google limited who could get rich results from FAQ schema to well known government and health pages. Then on 7th May 2026 Google stopped giving FAQ rich results to any site. Google also state that AI Overviews and AI Mode do not require any additional markup. The only real reason to pay for structured data is to tell people who you are, what you are selling and who wrote the page using matching markup. If you’ve been asked to “add FAQ schema for AI” this guide will show you how Google and AI assistants actually use this, how to audit your existing FAQ markup and what to put in place instead.
Vivek Kishore Verma
